State Bank of India is pressing employees to accept a social media policy, styled ‘Code of conduct for employees for expressing views in social media’.
A circular was issued by the bank on June 17 and the same is now being circulated digitally in the bank’s Human Resource Management System portal.Online acknowledgement
All employees are required to submit online their acknowledgement of the circular, which will be stored digitally in the portal. This is mandatory for all new recruits while setting up their profile on the portal the first time.
In the event of any employee being found violating the code, disciplinary proceedings will be initiated and penalties imposed. The code shall also be applicable to all permanent and contractual employees.
While the bank admits that social media plays a greater role for lenders in their strategy to increase overall business, it feels that the code is necessitated by the fact that its own staff place a lot of bank-related information and statements on the social media.
These may well be expressed in their personal capacity, but they often contain sensitive data about the bank’s internal systems and processes and working of the core banking solution, among others.
The social media code for employees states that an employee may create a social network profile in his/her real name and not by using any ID otherwise than the real name.
No employee shall establish/form/promote any group/community on any Internet site which uses the name or logo of the bank,
write/express anything in any Internet site or social media that may damage the reputation of the bank or any of its employees.
No employee shall post/express any remarks/views in any Internet site or social media which may be defamatory to the bank or officials or its employees in their official capacity,
criticise the management of the bank or the business processes or strategies of the bank or policies of the bank on any internet site or social media, and
disclose any information about any employee or customer of the bank including their personal details on any Internet site or social media.
While the bank has laid down a policy for interaction of staff members with the print and TV media, it is now felt that ‘a code of conduct for expressing views in the social media’ be drawn up.Within rules framework
This, it hopes, will help sensitise the staff from exchanging sensitive information about the bank even in their personal capacity.
According to the bank, the purpose is not to curtail the freedom of speech and expression while communicating staff’s views/opinion in social media blogs/sites. It is, however, desirable that all employees follow specific instructions/guidelines while communicating in social media in a more responsible and ethical way within the framework of the service rules/conditions.